{"id":45,"date":"2026-11-05T07:42:11","date_gmt":"2026-11-05T07:42:11","guid":{"rendered":"https:\/\/elanova-academie.com\/?product=copywriting-ia"},"modified":"2026-11-05T07:42:13","modified_gmt":"2026-11-05T07:42:13","slug":"copywriting-ia","status":"publish","type":"product","link":"https:\/\/elanova-academie.com\/?product=copywriting-ia","title":{"rendered":"Copywriting avec l\u2019IA"},"content":{"rendered":"<p>Pr\u00e9parez une annonce, comparez des angles et r\u00e9visez une proposition sans inventer de b\u00e9n\u00e9fices ni de t\u00e9moignages.<\/p>\n<div class=\"eln-program\">\n<h2>Le programme<\/h2>\n<p>Le nombre de modules inclus d\u00e9pend de la formule choisie.<\/p>\n<details>\n<summary>01 \u00b7 Partir du lecteur<\/summary>\n<p>Choisissez un lecteur et une situation pr\u00e9cise : une personne qui cherche un atelier cr\u00e9atif d\u00e9butant, par exemple. Notez sa question principale et l&#039;information dont elle a besoin. Le texte peut alors r\u00e9pondre \u00e0 une attente concr\u00e8te, au lieu d&#039;accumuler des phrases g\u00e9n\u00e9rales sur une offre mal d\u00e9finie.<\/p>\n<\/details>\n<details>\n<summary>02 \u00b7 Rassembler les faits<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<details>\n<summary>03 \u00b7 Choisir un angle<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<details>\n<summary>04 \u00b7 R\u00e9diger une structure<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<details>\n<summary>05 \u00b7 Donner une consigne de ton<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<details>\n<summary>06 \u00b7 R\u00e9viser les formulations<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<details>\n<summary>07 \u00b7 Adapter au support<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<details>\n<summary>08 \u00b7 \u00c9valuer avant publication<\/summary>\n<p>Retrouvez cette le\u00e7on dans les formules qui l\u2019incluent.<\/p>\n<\/details>\n<\/div>\n<p>Contenu \u00e9crit et exercices pratiques. Aucun abonnement \u00e0 un outil tiers n\u2019est inclus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passer d\u2019un brief \u00e0 un texte clair, pr\u00e9cis et relu.<\/p>\n","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[19],"product_tag":[],"class_list":["post-45","product","type-product","status-publish","product_cat-creation-de-contenu","first","instock","sold-individually","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"_links":{"self":[{"href":"https:\/\/elanova-academie.com\/index.php?rest_route=\/wp\/v2\/product\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elanova-academie.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/elanova-academie.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/elanova-academie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45"}],"wp:attachment":[{"href":"https:\/\/elanova-academie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/elanova-academie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=45"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/elanova-academie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=45"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/elanova-academie.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}